WESTSIDE PVT LTD offers numerous departments to meet the varied shopping needs of customers. These include menswear, Women's wear, Kid's wear, Footwear, Cosmetics Perfumes and Handbags, Household Accessories, lingerie and gifts. The main objective of the company is to provided best quality product at the affordable rate we can also say their mission is quality first cost second. The market of the product is large and comprehensive. Obviously primary objective of any company is to profit maximization but in present competitive marketing approach profit maximization should not be one and only goal but it is a short term goal every company wants to increase prestige market share etc so wealth maximization becomes important goal of company which is also long term goal of the company.............

Key words: Westside, Impact of sales promotional strategies, Product Awareness, price, quality & brand

[1]. Marketing Management by Philip Kotler
ONLINE:
[2]. www.indiaretailing.com
[3]. https://www.mywestside.com/

The Present Study of Research entitled "Study of Financial Performance of SMS Pharma LTD. Using Technique of Ratio Analysis. The study was based on secondary data from records, reports and profile of the organization. The validity of any research is based on the systematic method of data collection analysis. The ratio analysis the process of identifying financial soundness and cost effectiveness of the firm by establishing relationship between the item of balance sheet and profit and loss account. The present study has measure in ratio analysis from the five years balance sheet and profit and loss account.

[1]. Fundamentals of Financial Management.By Prasanna Chandra.
[2]. Indian Financial System - M Y Khan
[3]. Accounting for managers – V-Thapa
[4]. Financial Management - VM -Pandey SOURES OF LINKS
[5]. http://profit.ndtv.com/stock/sms-pharmaceuticals-ltd_smspharma/financials-historical-ratio
[6]. http://www.moneycontrol.com/financials/smspharma/ratios/SP38

Total quality management could be a comprehensive and structured organizational management approach that focuses on the continuous improvement of the quality of products and services through constant feedback on victimization. Total quality management, or TQM, is used as a process throughout the company to guarantee the quality of the product or service. In fact, because TQM focuses on customer satisfaction, specifically on their needs and wants, perhaps TQM is easier in the world of small businesses. TQM's challenge for business owners is to understand market participation, learn to listen to customers and know when to make changes. If TQM is implemented correctly, small businesses can use the process to make changes in a product or service to the demand of the customer and the market. This research is an empirical type of research i.e. there is a way to gain knowledge through direct and indirect observation. The record of one's direct observations or experiences can be analysed quantitatively or qualitatively................

Keywords:Total Quality Management, Competitive Advantage, Sustainable Competitive Advantage, Small Enterprises.

[1]. POWELL, T. C. (1995). TOTAL QUALITY MANAGEMENT AS COMPETITIVE ADVANTAGE: A REVIEW AND EMPIRICAL STUDY.
[2]. Reynolds, P. (July 22, 2013). Principles of Total Quality Management (TQM).
[3]. (n.d.). Retrieved from http://www.cqeweb.com/Chapters-HTML/Chap2_html/chapter2.htm.
[4]. ( 2019, March 26). Retrieved from Wikipedia: https://en.wikipedia.org/wiki/Kaizen
[5]. Quality function deployment. (2012, May). Retrieved from TechTarget: Http://searcherp.techtarget.com/definition/quality-functiondeployment

Operations management plays an essential role within the organization. However, operations cannot add isolation from different business functions. Recall that every business operates manages distinctive aspects of the business, and they all must work together. Most of the manufacturing firms implement the operations management activities and there is positive impact on the operational performance of the firms. As Service firms today are recognised as good sources of comparative advantage and services become an increasingly important and large sector, it is necessary to develop and test appropriate theories that relate specifically to the operational performance of such firms. It is important to more focus on service operations management with the ardent belief that operations management activities can provide the competitive edge in service organisations.

[1]. Belvedere, V. (2012). Defining the Scope of Service Operations Management: an investigation on the factors that affect the span of responsibility of the Operations Department in service companies.
[2]. Prajogo D, Goh M. (2014). IMPACT OF OPERATIONS MANAGEMENT ACTIVITIES ON OPERATIONAL PERFORMANCE IN SERVICE ORGANISATIONS.
[3]. Maqableh, M, (2016). Review the Operational Excellence Factors of Service Firms: A Literature Review.
[4]. NEDYALKOV, A. (2014). ASPECTS OF OPERATIONS MANAGEMENT OF SERVICES.
[5]. Rana Shehadeh, *Zu'bi M.F.Al-Zu'bi, Ayman Bahjat Abdallah, & Mahmoud Maqableh, (2016). Journal of Management Research, Investigating Critical Factors Affecting the Operational Excellence of Service Firms in Jordan.

Online shopping is witnessing a rapid growth during the recent years. Online shopping is the buzzword in today's modern world. It is the advent oftechnology ,that today, buying goods have become much faster, smarter and even most convenient. The tech savvy customers of digital era, today, can book any product just by one click on their smart phone and can have that product at his doorsteps very quickly. There is no doubt that internet has created craze among youth for online shopping. Today, shopping has been redefined .Younger generation of India is nowadays very much inclined towards online shopping. Online shopping attracts each category of population but it attracts youth more because the major population of Indian country consists of college going students or even employed youth. There are some factors which creates an urge in customers to buy products online impulsively.The present research,thus, aims at knowing the demographic factors affecting impulsive buying behavior of undergraduate students of Nagpur city.................

Key words: Online shopping , Marketing Mix , Young generation

BOOKS
[1]. Philip Kotler , marketing management "Prentice hall of india pvt. Ltd. New Delhi . Company website
[2]. www.flipkart.com
[3]. https://marketingmix.co.uk//

In an era of ICT, education has seen a revolution with free access to unlimited information and learning tools. ICT stands for Information and communication technology useful in communication and management discipline. In the era where online and distance education is being leveraged by the role and importance of Information and Communication Technology. Role of teachers in education ICT has become increasingly persuasive in daily routine activities and now it has started reaching Schools. ICT enable cognitive and technical learning. Using ICT as a learning tool enhances teaching abilities. Now Education is based on child centric education. So the teacher should prepare to cope up with different technology for using them in the classroom for making teaching learning interested............

Key words: ICT,ODL, Learning, Teaching

[1]. Internet Resources
[2]. http://www.itdl.org/journal/may_04/article05.htm
[3]. http://www.g-casa.com/download/ONeil_Distance_Education.pd
[4]. http://www.achva.ac.il/sites/default/files/achvafiles/maof_book/8/2002_2.pdf
[5]. http://citeseerx.ist.psu.edu/viewdoc/download;jsessionid=2F027F002B92C469A4D54BB36830D25D?doi=10.1.1.457.9604&rep=re p1&type=pdf:

Facility location selection decision is considered to be the most crucial decision for any organization. This decision not only defines the operating cost, production cost and the efficiency of the firm but also the benefits to the customers and the society in the long run. Numerous studies have been conducted to study the impactof location decision on the efficiency of the manufacturing firms. But the researches seem limited for the service organizations. The aim of this paper is to study the influence of facility location and facility layout on the operations of service organizations. Since the facility location both play a vital role in the smooth functioning of operations activities in service organization equally, this research work aims at studying its influence on the operations of the service organizations.

Key words: Facility Location, Facility Layout, Operations Activities, Service Sector

[1]. Minai, M.,& Luck, E.-I. (2011). The Conceptual Framework of the Effect of Location on Performance of Small Firms. Asian Social Science.
[2]. Prajogo, D. I., &Goh, M. (2005). Impact Of Operations Management Activities On Operational Performance In Service Organisations.
[3]. Puciato, D., Gawlik, A., Goranczewski, B., Olesniewicz, P., Jandova, S., Wos, B., et al. (2017). The factors influencing the decision on the location of hotels depending on their size in Poland.
[4]. Singh, M. (2012). Innovative Practice In Facility Layout Planning. International Journal of Marketing, Financial Services and Management Research.
[5]. SNYDER, L. V. (2006). Facility location under uncertainty: a review. IIE Transactions, 537–554.

Kent RO Systems is an Indian healthcare products company headquartered in Noida, Uttar Pradesh. It makes water purifiers based on the process of reverse osmosis purification. Over the years the company has diversified into other products such as air purifiers, vacuum cleaners, vegetable and fruit purifiers and water softeners. The company exports to SAARC countries, Middle East, and Kenya. It expects a contribution of 15% of total turnover to come from exports in the near future. The company won the Golden Peacock Eco Innovation Award for its contribution in developing innovative water purifying technology and preventing environment degradation in 2007. Kent has its manufacturing base in Roorkee (Uttarakhand) which is spread across 400,000 sq. ft and has an annual capacity of 1 million units............

Key words: Kent Ro Custmer Statisfactionm and Consumer Behaviour

Books:
[1]. Philip Kotler, "Marketing Management", 11th edition, Pearson education Asia Publication.
[2]. Walker, Boyed, Mullins, Larrenche, "Marketing Strategy", 4th edition, Tata McGraw hill publications.
[3]. Marketing Management-V.S .Ramaswammi, S.Namakumari

The online trend of purchasing products has gained a significant pace since last five years. The ecommerce business is the latest trend in connecting with the customer in a hyper competitive world where things change rapidly. Online transactions have brought a new dimension to the buying and selling of goods and services. This is another area where the ever expanding computer and connectivity mechanisms have had a dramatic impact on day- to-day life. The biggest drivers for online shopping is shortage of time, availability of a variety of products at a very competitive prices and retailers facing challenge in accommodating variety of stock for the consumers, thus prompting them to resort to e-retailers............

Key words: Logistics, Supply chain Management, E-commerce

Journal Papers:
[1]. R Jayaraman, Akash Srivastava, Ajit Balgi, Arun Kumar V, Baidyanath Prasad , A Study of Operating Practices and Supply Chains in the e-Commerce Online Retail Businesses in India Journal of Supply Chain Management Systems Volume 2 Issue ,3 July 2013
[2]. Neetu Kapoor, Study of supply chain management by Flipkart. Episteme: an online interdisciplinary, multidisciplinary & multicultural journal Volume 5, Issue 3, December 2016
[3]. Jinesh Jain, G. S. Dangayach, G. Agarwal, Soumya Banerjee, Supply Chain Management: Literature Review and Some Issues Journal of Studies on Manufacturing (Vol.1-2010/Iss.1)

Tata motor is a leading automobile brand. It is most widely known for its commercial vehicles such as buses and trucks. However, TATA motors has also started an excellent expansion in passenger cars and it is rapidly gaining market share. The Marketing mix of Tata Motors talks about the 4P of the brand which has helped the brand rise in the automobile empire

Key words: tata motors introduction

[1]. Ashwathappa, "Personnel Management", 3rd edition.
[2]. Philip Kotler, "Marketing Management", 11th edition, Pearson education Asia Publication.
[3]. Walker, Boyed, Mullins, Larrenche, "Marketing Strategy", 4th edition, Tata McGraw hill publications.
[4]. Thompson and Strickland, "Strategic Management" 13th edition, Tata McGraw-Hill publications